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»Amanda Richman

Two Years After VivaKi AOD, Publicis Rolls Out A New Programmatic Hub

Three years after dissolving its VivaKi trading desk, Publicis Groupe has launched a data-driven center of excellence for its media agencies. The group, called Precision, formed about two years after VivaKi melted down its Audience on Demand trading desk and redistributed its staff to operating agencies. The new centralized group will offer support to programmatic... Continue reading »
by Alison Weissbrot // June 15th, 2017 //
»
How Starcom’s Amanda Richman Thinks About Investment In A Digital World

Amanda Richman, president of activation and investment at Publicis Groupe’s Starcom, used to mostly negotiate rates with TV networks. Today, she helps clients navigate spend on walled gardens, vet ad tech partners and use data to make smarter media buys. “There’s a deep relationship with investment in media inventory and investment from a tech and... Continue reading »
by Alison Weissbrot // April 4th, 2017 //
»
Publicis Struggles With Talent Exodus After VivaKi's Breakup

It's been a year since Publicis Groupe forced a big transition of its programmatic operation that many saw as the future of data-driven agency services: It decentralized its seven-year-old trading desk, VivaKi AOD, and reassigned its employees to new jobs within the holding company's media agencies. Today, its grand experiment is seriously strained by a... Continue reading »
by Zach Rodgers // March 7th, 2016 //
»
With 'CableFX,' The Weather Company Pushes Into Addressable TV

The Weather Company, owner of The Weather Channel and its digital extensions, unveiled a plan to bring more addressability to its TV advertising. Dubbed "CableFX," the new offering from the company’s WeatherFX Division brings existing "big data" to its local and regional TV targeting system. The idea  is to more closely bridge TWC's TV, web,... Continue reading »
by David Kaplan // April 3rd, 2013 //
»

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