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»Lisa Donohue

How Publicis Spine Delivers Global Data Strategies In Data-Poor Markets

As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature markets, such as the United States, United Kingdom and Australia, access to data varies. In Latin America, Asia and other emerging markets, programmatic spend is lower and deterministic data sits behind walled gardens, making it... Continue reading »

by Alison Weissbrot // February 5th, 2019 //
»
Publicis Spine CEO Lisa Donohue Dishes On The Holdco’s Latest Data Centralization Strategy

Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal ID and a centralized team of engineers, analysts and strategists. Led by former Starcom Global Brand President Lisa Donohue, Spine is the backbone of Publicis’ goal to make business transformation a core service for clients.... Continue reading »

by Alison Weissbrot // October 12th, 2017 //
»
Starcom: ‘Advertising Is An Art-And-Science Industry – And It Always Will Be’

Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s Starcom. “Mobility and understanding a consumer’s movements, the decisions they make and why they make them.” It’s a philosophy Starcom applies to “new establishment” clients like Airbnb and to more “classic” brands... Continue reading »

by Allison Schiff // February 25th, 2016 //
»
 

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