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»Luke Taylor

Google's Violating Its Own Invalid Traffic Policy At The Cost Of Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. The purpose of advertising is to influence behavior. But in Google’s search environment, it’s worth considering: Are your ads influencing behavior, or mainly serving as... Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
»
Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to ecommerce marketplaces, but few have felt the effects more than marketers. Amid vanishing... Continue reading »
by AdExchanger // December 22nd, 2020 //
»
Omnicom Acquires Consulting Firm Credera

Omnicom said Thursday it had acquired Credera, a small management and technology consulting firm with offices in Denver, Dallas and Houston. Terms of the deal were not disclosed. Credera works with Fortune 500 companies including Southwest Airlines, Chili’s and The Container Store to build consumer tech platforms, integrate mar tech systems and consult on organizing... Continue reading »
by Alison Weissbrot // August 2nd, 2018 //
»
How Four Agency Holding Companies Are Upping Their Consulting Skills

One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy... Continue reading »
by Alison Weissbrot // October 25th, 2017 //
»
DigitasLBi’s New Global Prez Wants To Bring The Focus Back To Data

DigitasLBi had started to grow beyond its core purpose: to be the data and insights shop within the Publicis.Sapient family. When global CEO Luke Taylor stepped down two weeks ago, Nigel Vaz, CEO of Publicis.Sapient in AMEA and APAC, also became global President of DigitasLBi. As president, Vaz will have oversight of DigitasLBi’s brand strategy and positioning,... Continue reading »
by Alison Weissbrot // February 16th, 2017 //
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