Ad Industry Welcomes News Of A Snapchat Ads API – If It’s Done Right
Snapchat is said to be rolling up its sleeves on an ads API, and agencies, advertisers and tech vendors alike are happy to hear it. “There’s a great deal of interest in Snapchat as a platform,” said Noah Mallin, head of social at MEC North America. “The intersection of video, mobile and messaging, combined with […]