Walmart launched a self-serve ad platform and an ads API marketing partner program on Friday to make it easier for marketers to buy search ads on its site. Previously, Walmart’s sponsored product ads were only available as a managed service through company reps. Although Amazon began beta testing its self-serve ad platform in 2017, Walmart has […]
Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital, […]
Snapchat is said to be rolling up its sleeves on an ads API, and agencies, advertisers and tech vendors alike are happy to hear it. “There’s a great deal of interest in Snapchat as a platform,” said Noah Mallin, head of social at MEC North America. “The intersection of video, mobile and messaging, combined with […]
Instagram has rounded up a posse of Facebook Marketing Partners since the closed beta launch of its ads API in early August. Mobile analytics company Appsflyer is the most recent addition to a list that includes AdRoll, Adaptly, Ampush, Brand Networks, 4C, Kenshoo, Laundry Service, Publicis-owned agency Mediavest, Nanigans, Olapic, Resolution Media, Salesforce Marketing Cloud, […]
Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like marketplace for gently used duds, had seen success with all the usual marketing mix suspects – display, search ads, Facebook, Twitter – but it was on the hunt for a fresh channel to reach […]
Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. The ads API, which Pinterest introduced in beta in April, comes on the heels of a flurry of brand-focused products from the social platform, including an imminent buy button, a content API for businesses to manage […]
GraphEffect “has it all” on the Facebook platform. Or almost. The company holds three of Facebook’s four badges (Ads, Pages, Insights) and was recently named one of Facebook’s 12 Strategic Preferred Marketing Developers. But its positioning is unique relative to a number of other marketing platforms playing in the Facebook ecosystem. Through its Shift collaboration […]
