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»Ads API

Ad Industry Welcomes News Of A Snapchat Ads API – If It’s Done Right

Snapchat is said to be rolling up its sleeves on an ads API, and agencies, advertisers and tech vendors alike are happy to hear it. “There’s a great deal of interest in Snapchat as a platform,” said Noah Mallin, head of social at MEC North America. “The intersection of video, mobile and messaging, combined with... Continue reading »
by Allison Schiff // January 7th, 2016 //
»
Appsflyer – And Attribution – Come To The Instagram Ads API

Instagram has rounded up a posse of Facebook Marketing Partners since the closed beta launch of its ads API in early August. Mobile analytics company Appsflyer is the most recent addition to a list that includes AdRoll, Adaptly, Ampush, Brand Networks, 4C, Kenshoo, Laundry Service, Publicis-owned agency Mediavest, Nanigans, Olapic, Resolution Media, Salesforce Marketing Cloud,... Continue reading »
by Allison Schiff // September 3rd, 2015 //
»
Apparel Marketplace Twice Drums Up Interest On Pinterest

Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like marketplace for gently used duds, had seen success with all the usual marketing mix suspects – display, search ads, Facebook, Twitter – but it was on the hunt for a fresh channel to reach... Continue reading »
by Allison Schiff // July 8th, 2015 //
»
Pinterest Pulls The Trigger On Its Ads API

Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. The ads API, which Pinterest introduced in beta in April, comes on the heels of a flurry of brand-focused products from the social platform, including an imminent buy button, a content API for businesses to manage... Continue reading »
by Allison Schiff // June 18th, 2015 //
»
Facebook Strategic PMD GraphEffect Tackles Collaboration Challenge

GraphEffect "has it all" on the Facebook platform. Or almost. The company holds three of Facebook's four badges (Ads, Pages, Insights) and was recently named one of Facebook's 12 Strategic Preferred Marketing Developers. But its positioning is unique relative to a number of other marketing platforms playing in the Facebook ecosystem. Through its Shift collaboration... Continue reading »
by Zach Rodgers // October 25th, 2012 //
»

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