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»ExactTarget

Integrate Raises $8M To Bring Upper-Funnel Intel To B2B Marketers

Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to $35 million. New investor Iron Gate Capital led the equity round with participation from existing investors Foundry Group and Forte Ventures. Other investors include mar tech luminaries like Scott Dorsey, founder and CEO of ExactTarget... Continue reading »
by Kelly Liyakasa // July 19th, 2017 //
»
Experian’s Marketing Suite Becomes Cheetah Digital As It Seeks To Modernize

Private equity firm Vector Capital has rebranded Experian’s cross-channel marketing business as Cheetah Digital. Vector acquired a majority stake in the marketing technology in April, with Experian retaining 25% control. If the name sounds familiar, it’s because the stack now known as Cheetah Digital includes the first-gen email marketing platform CheetahMail – which has been... Continue reading »
by Kelly Liyakasa // June 7th, 2017 //
»
Quantifi Launches With $2 Million From Salesforce Vets To Automate Campaign Testing

Marketers spend a lot of time and money testing their digital campaigns across channels, creative formats and audience targets. Marketing research and development platform Quantifi aims to ease that strain by automating the process. The company launched on Tuesday with $2 million from a number of strategic investors including High Alpha Capital, a VC firm... Continue reading »
by Alison Weissbrot // June 6th, 2017 //
»
Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby

Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It's probably safe to go make popcorn, as this could take a while. It's been a year since Salesforce.com acquired ExactTarget. On Thursday, the company hosted a press event in San Francisco to commemorate the deal's anniversary, using the occasion to... Continue reading »
by Zach Rodgers // July 30th, 2014 //
»
Remember The Titan: Email Marketing’s Programmatic Pivot

A recent article by New York Times media columnist David Carr revealed a radical publishing technology catching on in news media companies everywhere: email newsletters. Carr wrote that email is a marketing tool many people tend to forget about. But, he argued, email is the most consistent and useful medium for advertising. Email and search drive... Continue reading »
by Liz Rowley // July 15th, 2014 //
»
ExactTarget’s Future After Scott Dorsey: CEO To Step Down

Story updated with comments from Jay MacDonald of Digital Capital Advisors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired the marketing tech company last June. ExactTarget CEO and co-founder Scott Dorsey is exiting the company this summer (following former CMO Tim Kopp, CFO Steve Collins and Chief Administrative Officer... Continue reading »
by Ryan Joe // May 30th, 2014 //
»
ExactTarget Acquisition Drives Q4 Growth For Salesforce.com

Salesforce.com reported 37% revenue growth in Q4, to $1.15 billion, driven in part by the $2.5 billion July 2013 acquisition of ExactTarget. Its full year revenue was $4.07 billion, up 33% year-over-year. ExactTarget is the lynchpin of ExactTarget Marketing Cloud, which competes with analogous stacks fielded by Adobe and Oracle. Specifically, ExactTarget contributed $96 million in... Continue reading »
by Ryan Joe // February 27th, 2014 //
»
Salesforce.com’s Lazerow: We Want To Work With Ad Stacks – Not ‘Own’ The Ecosystem

As the boundaries between enterprise marketing technology and the ad stack continue to blur, digital marketers demand systems that “do more.” With first-party datasets that sit close to the consumer – these often include purchase and interaction histories – CRM data is especially attractive to digital advertisers. Conversely, access to broader demand signals and third-party... Continue reading »
by Kelly Liyakasa // January 27th, 2014 //
»
Omnichannel Content And Measurement Key For CareerBuilder, Unilever

Among the recurring themes Wednesday at Dreamforce in San Francisco was the need to develop customer-centric experiences that are both channel-agnostic and measurable. Online job finder CareerBuilder and CPG giant Unilever were among the major brands that took turns on stage and dished about their digital priorities, best practices and thoughts around their marketing investments.... Continue reading »
by Kelly Liyakasa // November 21st, 2013 //
»
How Salesforce.com Could Benefit From Building (Or Buying) A DMP

A week before an estimated 120,000 take to the streets of San Francisco for cloud-computing stalwart Salesforce.com’s annual Dreamforce conference, a key question is how the company will position the Salesforce.com ExactTarget Marketing Cloud – which CEO Marc Benioff has billed as his next billion-dollar business. The show is an opportunity for Salesforce.com to demonstrate... Continue reading »
by Kelly Liyakasa // November 11th, 2013 //
»
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