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»buddy media

Salesforce.com’s Social Marketing Evolves

Salesforce.com released Tuesday the Radian6 + Buddy Media Social Studio, indicating new life for a string of social acquisitions the company has made in recent years. “For the first time, you can listen, publish content, and track it through to results all as part of a stack that also includes email, Web, and mobile,” said… Continue reading »
by Kelly Liyakasa // May 6th, 2014 //
»
How Salesforce.com Could Benefit From Building (Or Buying) A DMP

A week before an estimated 120,000 take to the streets of San Francisco for cloud-computing stalwart Salesforce.com’s annual Dreamforce conference, a key question is how the company will position the Salesforce.com ExactTarget Marketing Cloud – which CEO Marc Benioff has billed as his next billion-dollar business. The show is an opportunity for Salesforce.com to demonstrate… Continue reading »
by Kelly Liyakasa // November 11th, 2013 //
»
Salesforce.com’s Strong Q2: Analysts See Strength In Marketing Cloud

Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues, a 31% increase compared to last year. The San Francisco-based company projects its revenues will top $4 billion for the 2014 fiscal year and is on track to hit a… Continue reading »
by Judith Aquino // August 30th, 2013 //
»
JetBlue: Social Is Not ‘Lowest-Common Denominator’ Advertising

JetBlue, the New York-based airline servicing 78 cities with more than 800 flights per day, stands as one of the first and only carriers to institute a Customer Bill of Rights. In line with that theme is JetBlue’s social media strategy, which initially began as a means of engagement to connect with flyers on Facebook… Continue reading »
by Kelly Liyakasa // July 24th, 2013 //
»
Blackstone’s Allen: Expect More Ad Tech M&A Dealmaking In ‘13 – In Contrast To The Wider Market

Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months,… Continue reading »
by David Kaplan // January 28th, 2013 //
»
Salesforce.com’s Michael Lazerow: Personalization Will Explode Next Year

As part of our year-end coverage, AdExchanger is publishing a variety of perspectives on a single question: “What will happen next year in marketing and advertising that hasn’t happened before?”  The below response is from Michael Lazerow, Chief Marketing Officer of Salesforce Marketing Cloud and CEO of Buddy Media. Buddy Media’s sale to Salesforce.com in… Continue reading »
by Zach Rodgers // December 18th, 2012 //
»
Salesforce on Paid Media Ambitions: ‘Where Facebook Goes, We Go’

Today at Salesforce’s Cloudforce conference in New York, CEO Marc Benioff said CMOs are like “fighter pilots without a cockpit” when it comes to social campaign management. “They’re going to want all the analytics, the ability to listen, place media, test media, run A/B tests,” he said in response to an AdExchanger question. “They’re going… Continue reading »
by Zach Rodgers // October 19th, 2012 //
»
Google to Buy Wildfire for $250M. What Will Facebook Do?

Socially persistent Google will buy Wildfire Interactive for approximately $25o million. The deal comes just a few months after Google reportedly sniffed around Wildfire competitor Buddy Media, before Buddy sold to Salesforce. (Read Google’s blog post) The deal hasn’t closed  but sources tell AdExchanger that Google doesn’t expect the need for regulatory review and hopes to finalize things… Continue reading »
by Zach Rodgers // July 31st, 2012 //
»
Salesforce Radian6 CEO LeBrun And Buddy Media CEO Lazerow Talk Transaction: Paid Media Matters

On Monday, Salesforce.com announced the acquisition of social marketing software company Buddy Media for $689 million. Read more. Marcel LeBrun, CEO of Salesforce Radian6, and Michael Lazerow, CEO of Buddy Media discussed the transaction with AdExchanger. AdExchanger: Marcel – can you talk a little bit about why Salesforce’s Radian6 is part of the discussion when… Continue reading »
by AdExchanger // June 6th, 2012 //
»
CRM Leaders Betting On Social Says Blackstone’s Pashalides

It’s official. CRM loves social as it looks to make actionable its vast data sets. The announced acquisition of Vitrue by Oracle a couple of weeks ago has been followed today by the $689 million purchase of Buddy Media by Salesforce.com. Jeff Pashalides, Head of SaaS Advisory at Blackstone offfered his thoughts on the acquisition:… Continue reading »
by AdExchanger // June 4th, 2012 //
»
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