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»salesforce.com

L’Oréal Beautifies Its Paid Media Investments With CRM

L’Oréal, owner of 28 beauty lines including Garnier, Maybelline and Lancôme, knows consumers are increasingly multibrand shoppers. For years, it segmented customers simply as L’Oreal Paris shoppers or Maybelline brand loyalists. But new ecommerce channels create an abundance of choice, which makes consumers inherently less loyal. “For the past 20 years, each brand did what... Continue reading »
by Kelly Liyakasa // June 19th, 2015 //
»
Salesforce.com Opens Up Access To Ad Tech Companies

Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile web, video, display and apps through a wave of new Active Audiences API partners: LiveRamp, LiveIntent, Neustar, Krux and Viant. Although Salesforce.com... Continue reading »
by Kelly Liyakasa // June 17th, 2015 //
»
Percolate Raises $40M To Rival Big Marketing Clouds

Percolate, which has been compared to social publishing platforms like Buddy Media, has raised $40 million to take on enterprise marketing cloud acquirers and standalone social point solutions. The Series C round, led by Lightspeed Venture Partners, brings Percolate’s total funding to $74.5 million. It raised $24 million in Series B last spring, which the company's co-founder, James Gross, said is... Continue reading »
by Kelly Liyakasa // May 14th, 2015 //
»
Marketing Automation Meets Digital Media

Marketing automation, long defined as a B2B lead-gen system, is making its way into B2C territory. One of the most common complaints about standard marketing automation systems is that they’re simply too old or unable to sync data in real-time. But Salesforce.com’s Pardot and Marketo are all updating to compete effectively in a cross-channel media environment.... Continue reading »
by Kelly Liyakasa // April 15th, 2015 //
»
Salesforce And Oracle: Marketing Tech Will Evolve Along With CMO Mindsets

There's an understandable fascination with the rat-a-tat deal-making in marketing technology circles, but transformation of the marketing discipline will only come as Fortune 1000 CMOs embrace these changes. Extend your time horizon a few years, and this industry's evolution is fundamentally a head game. For more on this, AdExchanger asked senior execs from two leading "marketing cloud" companies... Continue reading »
by Zach Rodgers // January 20th, 2015 //
»
Could LinkedIn Steal Salesforce.com’s CRM Share?

LinkedIn has plans to make marketing leads “more quantifiable, and attributable” across the Web and through a company’s own sales channels, and in a year’s time will enable a much deeper view of conversions. “If you have a tool that can import all of your prospects to a LinkedIn tool, why wouldn’t you want to... Continue reading »
by Kelly Liyakasa // October 22nd, 2014 //
»
Forrester: Adobe Marketing Cloud Makes Big Waves, SAS Is 'Best-Kept Secret'

Forrester Research crowned Adobe Marketing Cloud in its first-ever ranking of enterprise marketing software suites – informally called “marketing clouds.” The report, compiled by analysts Cory Munchbach and Rusty Warner and released Tuesday, encompassed eight vendors (Adobe, Salesforce.com, SAS, Teradata, IBM, Oracle, SAP and Marketo). Munchbach and Warner interviewed three clients from each vendor and tallied... Continue reading »
by Ryan Joe // October 21st, 2014 //
»
Marketing Automation For Mobile Apps: Salesforce.com’s Next Main Squeeze

Besides its analytics announcement, Salesforce.com turned up the volume on mobility and its future in the wearables market during the Dreamforce conference. As if on cue, rapper Will.i.am paraded onstage Wednesday evening with a group of engineers where he revealed “PULS,” a smart wrist band he developed via fashion and technology firm i.am+, a business... Continue reading »
by Kelly Liyakasa // October 16th, 2014 //
»
Dreamforce: What Salesforce.com’s Analytic Bomb Drop Means For The Marketing Cloud

Salesforce.com revealed Wave Analytics Cloud this week at its Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s quilt. Speaking to more than 100,000 registrants (some were virtual), Salesforce.com’s chairman and CEO Marc Benioff called the analytics offering “revolutionary” and swiped at analytics competitors.... Continue reading »
by Kelly Liyakasa // October 15th, 2014 //
»
Omnicom Digital Chief Says CRM Deal Is About ‘Following Media Through To Commerce'

Cloud CRM stalwart Salesforce.com and agency holding company Omnicom Group are extending their love affair. The companies on Tuesday revealed a CRM data-sharing initiative (they’re calling it a customer engagement platform) extending across Omnicom. This means Salesforce.com will pipe data from email, sales transactions, call center/service requests and mobile data into Annalect’s data-management platform. Previous... Continue reading »
by Kelly Liyakasa // September 23rd, 2014 //
»
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