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»neolane

Remember The Titan: Email Marketing’s Programmatic Pivot

A recent article by New York Times media columnist David Carr revealed a radical publishing technology catching on in news media companies everywhere: email newsletters. Carr wrote that email is a marketing tool many people tend to forget about. But, he argued, email is the most consistent and useful medium for advertising. Email and search drive… Continue reading »
by Liz Rowley // July 15th, 2014 //
»
Checking In On Adobe’s Neolane Acquisition, One Year Later

When Adobe Systems acquired French cross-channel campaign management company Neolane last summer for $600 million, it gained the ability to manage customer data at scale. Stephan Dietrich, cofounder of Neolane and now VP Americas for Adobe Campaign, one of six products that comprise the Adobe Marketing Cloud stack, said one of the drivers for joining… Continue reading »
by Kelly Liyakasa // July 3rd, 2014 //
»
Adobe Campaign’s Beta Phase, And How It Fits Into The Marketing Cloud

Every couple of months, Adobe announces a new element of integration with its marketing automation and email product Campaign, the sixth and most recent addition to the Marketing Cloud. Last September, Campaign rebranded from Neolane, its maiden name before Adobe acquired the marketing automation company. In January, Adobe stated its intention to integrate Campaign with… Continue reading »
by Ryan Joe // March 26th, 2014 //
»
Oracle And Marketo Surf Forrester Wave On Marketing Automation

The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to large enterprises. As defined by Forrester, L2RM is essentially B2B marketing automation. Additionally, Act-On and Salesfusion were champions among solutions designed for small- and medium-sized businesses (SMBs). The report… Continue reading »
by Ryan Joe // January 23rd, 2014 //
»
New Life And Next Steps For Neolane Under Adobe’s Wing

One of the first items nixed from Adobe Campaign management – once known as Neolane, the French cross-channel marketing automation platform Adobe bought for $600 million this summer and rolled into the sixth leg of the Marketing Cloud – was a standard pricing model. Beginning Jan. 20, Adobe Campaign will be licensed to user-companies through… Continue reading »
by Kelly Liyakasa // November 12th, 2013 //
»
Adobe Outlines Vision: ‘We Have Data. We Have Content.’

Among Adobe’s visions for its Marketing Cloud suite of products is enabling a streamlined process of creating content and delivering it all the way through to campaign execution, the company said. Just weeks after Adobe’s announced $600 million acquisition of marketing automation company Neolane (See AdExchanger story) to round out its creative and content capabilities… Continue reading »
by Kelly Liyakasa // July 18th, 2013 //
»
Parsing Adobe’s Neolane Buy: What’s The Use Case?

Adobe Systems’ $600 million acquisition of cross-channel marketing automation company Neolane begs the question: What is the use case for an advertiser, and how will the platform fit with Adobe’s stack? In the words of Suresh Vittal, Neolane’s chief product officer, Neolane helps solve campaign managers’ need to distribute content to the right audiences based… Continue reading »
by Kelly Liyakasa // June 28th, 2013 //
»
Adobe Adds Marketing Automation To Stack With $600M Neolane Buy

The mega-vendor wars continue. Today, Adobe Systems announced plans to acquire Parisian cross-channel marketing automation player Neolane for $600 million. The move comes weeks after cloud giant Salesforce.com said it would buy email and CRM vendor ExactTarget for $2.5 billion (AdExchanger story), part of a plan to “double down” on its Marketing Cloud strategy in the… Continue reading »
by Kelly Liyakasa // June 27th, 2013 //
»
 

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