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»act-on

Oracle And Marketo Surf Forrester Wave On Marketing Automation

The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to large enterprises. As defined by Forrester, L2RM is essentially B2B marketing automation. Additionally, Act-On and Salesfusion were champions among solutions designed for small- and medium-sized businesses (SMBs). The report... Continue reading »
by Ryan Joe // January 23rd, 2014 //
»
 

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