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»eloqua

Oracle Marketing Cloud Releases New Integrations To Make Its Data Flow

Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to grease the wheels between its marketing products and “bring data and intelligence together with orchestration in real time,” said Shashi Seth, SVP of Oracle Marketing Cloud. Responsys, Oracle’s email marketing... Continue reading »
by Allison Schiff // March 19th, 2019 //
»
A New Point Of Integration: Oracle Officiates Marriage Between BlueKai And Eloqua

While marketing clouds push the promise of technological integration, the fact that every major cloud was built through acquisition means it’s fair to question the extent to which the components are truly unified. Getting applications within a cloud to communicate is ultimately an iterative process and Oracle, on Tuesday, unveiled its latest development within its... Continue reading »
by Ryan Joe // September 30th, 2014 //
»
Checking In On Oracle's Marketing Cloud Integration

Oracle hosted a "launch event" Wednesday to introduce its Marketing Cloud, though the fact that Oracle has a suite is about as newsworthy as the world’s roundness. The enterprise software giant has been using that particular nomenclature since it acquired marketing automation solution Eloqua in December 2012. Oracle’s Marketing Cloud has several components. In addition to Eloqua, there's social... Continue reading »
by Ryan Joe // May 1st, 2014 //
»
Oracle And Marketo Surf Forrester Wave On Marketing Automation

The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to large enterprises. As defined by Forrester, L2RM is essentially B2B marketing automation. Additionally, Act-On and Salesfusion were champions among solutions designed for small- and medium-sized businesses (SMBs). The report... Continue reading »
by Ryan Joe // January 23rd, 2014 //
»
Oracle’s Responsys Buy A ‘Huge’ Move Into B2C Marketing

Cross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday. Responsys, which has a customer base of 450 companies, of which many are direct-to-consumer brands like LEGO, Nordstrom, Whole Foods and MetLife, will be integrated into the Oracle Marketing Cloud and... Continue reading »
by Kelly Liyakasa // December 20th, 2013 //
»
Marketo Opens Up: ‘Marketing Isn’t A Second-Class Citizen To CRM’

Marketo posted strong Q3 earnings last quarter, recording revenue of $25.5 million – a 65% increase year-over-year. The company remains independent today, despite a spate of marketing automation acquisitions in recent years: Teradata bought Aprimo, ExactTarget bought Pardot, Oracle bought Eloqua and Adobe bought Neolane. Many analysts predicted Oracle’s rival Salesforce.com would purchase Marketo, but... Continue reading »
by Kelly Liyakasa // December 2nd, 2013 //
»
Marketo's $75 Million IPO Filing Brings Heat To Marketing Automation

Marketing automation vendor Marketo has filed for a $75 million IPO, adding fuel to speculation on whether it will soon be snapped up in an acquisition. From 2010 to 2012, Marketo’s revenue grew from $14 million to $58.4 million, according to its S1 filing. The San Mateo, Calif.-based marketing automation firm has raised $108 million in venture funding... Continue reading »
by Judith Aquino // April 3rd, 2013 //
»
Reaction: Blackstone's Allen Sees Cloud-Based CMO Dashboard Ahead

Ken Allen, Managing Director, The Blackstone Group, commented on today's acquisition of Eloqua by Oracle. "There is currently an arms race among Enterprise Software players seeking to build out integrated marketing stacks / clouds. We have seen increased M&A activity in the sector for some time now among CRM vendors such as Oracle and Salesforce.com,... Continue reading »
by AdExchanger // December 20th, 2012 //
»
The Battle Of The Marketing Clouds: Oracle Buys Eloqua

Having acquired social marketing software-as-a-service company Vitrue in May, Oracle continued its acquisition of marketing tech companies today with B2B SaaS marketing provider Eloqua for roughly $810 million. Read more. From the release about the acquisition: "The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies... Continue reading »
by John Ebbert // December 20th, 2012 //
»

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