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»Adobe Creative

Programmatic Creative Across Devices: The Opportunity And The Challenge

Digital advertisers often become enamored with ad tech at the expense of creative. "We are still miles from being able to generate great varieties of good creative to suit the various permutations of user brand environment,” said Chris Stark, SVP of product marketing for Grapeshot, a UK software company that does algorithmic ad optimization. Defining... Continue reading »

by Liz Rowley // June 15th, 2015 //
»
Adobe Outlines Vision: ‘We Have Data. We Have Content.’

Among Adobe’s visions for its Marketing Cloud suite of products is enabling a streamlined process of creating content and delivering it all the way through to campaign execution, the company said. Just weeks after Adobe’s announced $600 million acquisition of marketing automation company Neolane (See AdExchanger story) to round out its creative and content capabilities... Continue reading »

by Kelly Liyakasa // July 18th, 2013 //
»
 

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