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»Kimpton Hotels

Why Kimpton Hotels Merged Its Loyalty Program With Parent InterContinental Hotel Group

When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and technology it could share with its parent company and sister hotel groups. IHG has more than 5,000 hotels around the world from brands such as Candlewood Suites, Crowne Plaza, Holiday Inn and InterContinental. By tapping... Continue reading »
by Alison Weissbrot // February 28th, 2018 //
»
Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby

Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It's probably safe to go make popcorn, as this could take a while. It's been a year since Salesforce.com acquired ExactTarget. On Thursday, the company hosted a press event in San Francisco to commemorate the deal's anniversary, using the occasion to... Continue reading »
by Zach Rodgers // July 30th, 2014 //
»
 

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