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»multichannel

Cross Channel And Multichannel: Fraternal, Not Identical, Twins

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst, AdExchanger Research.  I was in a meeting with an ad tech company recently, listening to its executives pitch the company’s “multichannel” capabilities. Fair enough, I thought, their platform can execute buys... Continue reading »
by Joanna O'Connell // June 5th, 2015 //
»
The Cross-Device Question: Acxiom

Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series that previously featured John Nardone, CEO of [x+1], Omar Tawakol, CEO of BlueKai, and Bill Demas, CEO of Turn. In terms of cross-device linkage, what do your clients want and... Continue reading »
by Ryan Joe // February 19th, 2014 //
»
The Cross-Device Question: Turn

Turn CEO Bill Demas discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1] and Omar Tawakol, CEO of BlueKai. On Wednesday we’ll post an interview on this subject with Scott Howe, CEO of Acxiom. In terms of cross-device... Continue reading »
by Ryan Joe // February 18th, 2014 //
»
The Cross-Device Question: BlueKai

BlueKai CEO Omar Tawakol discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1]. On Tuesday we’ll post an interview on this subject with Bill Demas, CEO of Turn, and on Wednesday we’ll post an interview with Scott Howe,... Continue reading »
by Ryan Joe // February 17th, 2014 //
»
The Cross-Device Question: [x+1]

At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for DMPs for marketers, as noted by then-Forrester analyst (and current AdExchanger research director) Joanna O’Connell, centered around the ability to drive insights from mobile devices. John Nardone, CEO of [x+1],... Continue reading »
by Ryan Joe // February 14th, 2014 //
»
EPrize Says HelloWorld

Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also underscores the introduction of a “rich engagement platform” combining mobile CRM, live event activation, loyalty programs and in-store activation capabilities. The architecture of this platform comes from components either built... Continue reading »
by Ryan Joe // January 17th, 2014 //
»
The Real Promise Of Programmatic: Always On, Multichannel Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Real-time bidding (RTB) emerged in the last few years as a new approach to buying and selling online display advertising in real time. The promise of RTB was,... Continue reading »
by AdExchanger // January 9th, 2014 //
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Rocket Fuel CEO: 'Nerds Are In Charge' Of Brand Media Teams

Since its IPO in September – in which its share price more than doubled from $29 to $62 – media buying platform provider Rocket Fuel has pretty much shot the moon. In November, during its premier quarterly earnings disclosure, it reported top-line revenue growth of 132% and customer expansion from 406 in Q3 2012 to... Continue reading »
by Ryan Joe // December 10th, 2013 //
»
Omnichannel Content And Measurement Key For CareerBuilder, Unilever

Among the recurring themes Wednesday at Dreamforce in San Francisco was the need to develop customer-centric experiences that are both channel-agnostic and measurable. Online job finder CareerBuilder and CPG giant Unilever were among the major brands that took turns on stage and dished about their digital priorities, best practices and thoughts around their marketing investments.... Continue reading »
by Kelly Liyakasa // November 21st, 2013 //
»
Multi-Device Survey: 90% Use 3 Or More Gadgets To Complete A Task

As more people use multiple devices like a smartphone and tablet to carry out their activities, businesses need to adapt to new methods of engagement consumers increasingly expect, according to a new study from Forrester Research. Based on a survey of approximately 61,000 adults, 90% of the respondents who own multiple connected devices said they... Continue reading »
by Judith Aquino // September 24th, 2013 //
»
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