As the boundaries between enterprise marketing technology and the ad stack continue to blur, digital marketers demand systems that “do more.” With first-party datasets that sit close to the consumer – these often include purchase and interaction histories – CRM data is especially attractive to digital advertisers. Conversely, access to broader demand signals and third-party […]
Last year we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?” This year we invited some of those contributors to evaluate their earlier forecasts and update them for 2014. The below is from Michael Lazerow, chief marketing […]
On Monday, social marketing software company Buddy Media announced that it had acquired UK-based Brighter Option, provider of a self-serve ad product via the Facebook Ads API. Terms were not disclosed. Read the release. According to a post on his company’s blog, Buddy Media CEO Mike Lazerow said about the deal, “… integrating [Brighter Option’s] […]
