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»Scott McCorkle

Quantifi Launches With $2 Million From Salesforce Vets To Automate Campaign Testing

Marketers spend a lot of time and money testing their digital campaigns across channels, creative formats and audience targets. Marketing research and development platform Quantifi aims to ease that strain by automating the process. The company launched on Tuesday with $2 million from a number of strategic investors including High Alpha Capital, a VC firm... Continue reading »
by Alison Weissbrot // June 6th, 2017 //
»
Salesforce Names New Marketing Cloud CEO – Is It Still Gung Ho On Marketing Tech?

Salesforce has named CRM technology pioneer Bob Stutz as CEO of its Marketing Cloud, replacing outgoing CEO Scott McCorkle. McCorkle, a soft-spoken and well-liked exec, has for the past two years driven the marketing tech bus at Salesforce, a bus that has arguably been stuck in a fast idle since the company paid $2.5 billion... Continue reading »
by Zach Rodgers // August 5th, 2016 //
»

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