• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Radian6

Salesforce.com’s Social Marketing Evolves

Salesforce.com released Tuesday the Radian6 + Buddy Media Social Studio, indicating new life for a string of social acquisitions the company has made in recent years. “For the first time, you can listen, publish content, and track it through to results all as part of a stack that also includes email, Web, and mobile,” said... Continue reading »
by Kelly Liyakasa // May 6th, 2014 //
»
How Salesforce.com Could Benefit From Building (Or Buying) A DMP

A week before an estimated 120,000 take to the streets of San Francisco for cloud-computing stalwart Salesforce.com’s annual Dreamforce conference, a key question is how the company will position the Salesforce.com ExactTarget Marketing Cloud – which CEO Marc Benioff has billed as his next billion-dollar business. The show is an opportunity for Salesforce.com to demonstrate... Continue reading »
by Kelly Liyakasa // November 11th, 2013 //
»
Salesforce.com's Strong Q2: Analysts See Strength In Marketing Cloud

Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues, a 31% increase compared to last year. The San Francisco-based company projects its revenues will top $4 billion for the 2014 fiscal year and is on track to hit a... Continue reading »
by Judith Aquino // August 30th, 2013 //
»
Salesforce on Paid Media Ambitions: 'Where Facebook Goes, We Go'

Today at Salesforce's Cloudforce conference in New York, CEO Marc Benioff said CMOs are like "fighter pilots without a cockpit" when it comes to social campaign management. "They're going to want all the analytics, the ability to listen, place media, test media, run A/B tests," he said in response to an AdExchanger question. "They're going... Continue reading »
by Zach Rodgers // October 19th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
  • 3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape
  • NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition
  • Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There
  • The Big Story: Antitrust And Acquisitions
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved