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»Radian6

Salesforce.com’s Social Marketing Evolves

Salesforce.com released Tuesday the Radian6 + Buddy Media Social Studio, indicating new life for a string of social acquisitions the company has made in recent years. “For the first time, you can listen, publish content, and track it through to results all as part of a stack that also includes email, Web, and mobile,” said... Continue reading »
by Kelly Liyakasa // May 6th, 2014 //
»
How Salesforce.com Could Benefit From Building (Or Buying) A DMP

A week before an estimated 120,000 take to the streets of San Francisco for cloud-computing stalwart Salesforce.com’s annual Dreamforce conference, a key question is how the company will position the Salesforce.com ExactTarget Marketing Cloud – which CEO Marc Benioff has billed as his next billion-dollar business. The show is an opportunity for Salesforce.com to demonstrate... Continue reading »
by Kelly Liyakasa // November 11th, 2013 //
»
Salesforce.com's Strong Q2: Analysts See Strength In Marketing Cloud

Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues, a 31% increase compared to last year. The San Francisco-based company projects its revenues will top $4 billion for the 2014 fiscal year and is on track to hit a... Continue reading »
by Judith Aquino // August 30th, 2013 //
»
Salesforce on Paid Media Ambitions: 'Where Facebook Goes, We Go'

Today at Salesforce's Cloudforce conference in New York, CEO Marc Benioff said CMOs are like "fighter pilots without a cockpit" when it comes to social campaign management. "They're going to want all the analytics, the ability to listen, place media, test media, run A/B tests," he said in response to an AdExchanger question. "They're going... Continue reading »
by Zach Rodgers // October 19th, 2012 //
»

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