In a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, “Fixing Advertising: The New Data-Driven Display Ecosystem” in New York City on Wednesday night. (West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next […]
Mpire announced a new API which provides “advanced reporting capabilities” from AdXpose, Mpire’s campaign verification and optimization technology, on such data points as domain verification, location on the page, geographic location of the user, user demographic and page or site context. Read the release. Mpire President and CRO Kirby Winfield shared his thoughts with AdExchanger.com […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reply.com Going IPO Lead gen marketplace, Reply.com, announced that it will go public as it has filed its registration statement. Complete release on the Reply.com blog. This announcement comes on the heals of a recent IPO by lead gen company, Quin Street, and just […]
“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of kirshenbaum bond senecal + partners Liquidity is “Easy,” Valuation is Hard – Current “demand side” technology platforms do not ingest client side data […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Andy Atherton, COO and co-Founder, Brand.net. My former boss, Wenda Harris Millard, had one of the most quotable, and quoted, lines in the online media industry in 2008 when she said, “We must not trade our advertising inventory like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobclix Clicking Mobile ad exchange, Mobclix, is doubling in size monthly according to a Portfolio.com piece with co-founder Krishna Subramanian (AdExchanger.com Q&A). From the interview, Mobclix “is on a $25 million to $30 million run rate and serving some 3.5 billion ad impressions per […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Google Display Chief In an article, Ad Age’s Michael Learmonth introduces the new head of display at Google, Barry Salzman, who makes a return engagement of sorts after working at DoubleClick until 2002. According to Learmonth, Salzman will be “head of media and […]
Triggit announced its new self-service, demand-side platform for online display advertising today. Read more on TechCrunch. AdExchanger.com spoke to Triggit CEO Zach Coelius about the launch and his expectations for the product. AdExchanger.com: How different is this new platform then what you have been running to date? ZC: Our launch today is the beta version […]
