comScore to Acquire AdXpose
PRESS RELEASE
Mpire Corp.’s AdXpose, an ad verification technology and media company, announced that its verification technology has been certified by the popular advertiser ad serving platform, DART, which is owned by Google. Read more on MediaPost. President and CRO of AdXpose, Kirby Winfield, discussed the DART certification and what it means. AdExchanger.com: Can you discuss the […]
Mpire announced a new API which provides “advanced reporting capabilities” from AdXpose, Mpire’s campaign verification and optimization technology, on such data points as domain verification, location on the page, geographic location of the user, user demographic and page or site context. Read the release. Mpire President and CRO Kirby Winfield shared his thoughts with AdExchanger.com […]