• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»futures

Brand.net Addressing Forward Markets And Guaranteed Buying With MFP Platform Says COO Atherton

Last Thursday Brand.net announced the launch of “MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers.” Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will… Continue reading »
by AdExchanger // September 20th, 2010 //
»
It’s Time For The Futures Exchange

“Networking” is written by members of the online advertising network community. Today’s column is written by Andy Atherton, COO and co-Founder, Brand.net. My former boss, Wenda Harris Millard, had one of the most quotable, and quoted, lines in the online media industry in 2008 when she said, “We must not trade our advertising inventory like… Continue reading »
by Ad Traders // February 22nd, 2010 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?
  • Will Apple Be The New Ad Tech Challenger?
  • IBM Sets Its Sights On Cookieless Retargeting
  • Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved