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»futures

Brand.net Addressing Forward Markets And Guaranteed Buying With MFP Platform Says COO Atherton

Last Thursday Brand.net announced the launch of "MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers." Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will... Continue reading »
by AdExchanger // September 20th, 2010 //
»
It's Time For The Futures Exchange

"Networking" is written by members of the online advertising network community. Today's column is written by Andy Atherton, COO and co-Founder, Brand.net. My former boss, Wenda Harris Millard, had one of the most quotable, and quoted, lines in the online media industry in 2008 when she said, "We must not trade our advertising inventory like... Continue reading »
by Ad Traders // February 22nd, 2010 //
»

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