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»darren herman

Mozilla Looks To Fill Its Partner Dance Card At IAB ALM

Update 4:00 ET: In a recently-released blog post, Mozilla VP of content services Darren Herman announced the kick-off of an experimental program called Directory Tiles. Normally, when Firefox users open a new tab, they see tiles featuring images from sites they'd visited in the past. New users with no Firefox surfing history will, upon opening the... Continue reading »
by Judith Aquino // February 11th, 2014 //
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Mozilla Hires Digital Ad Star Darren Herman To Lead New Content Unit

Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners' Darren Herman to lead that charge as VP for content services. Herman – a digital agency exec and startup entrepreneur – will head up a brand new Content Services division focused on building out a content experience within the... Continue reading »
by Zach Rodgers // November 26th, 2013 //
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Darren Herman, Agency VC And Trading Desk Co-Inventor, Exits MDC Partners

A progenitor of the agency trading desk concept and key advocate for programmatic buying within the agency world is leaving his multifaceted role at MDC Partners. For the past six years, Darren Herman's business cards have carried titles including chief digital media officer at MDC media agency The Media Kitchen; CDMO at Kirshenbaum Bond Senecal... Continue reading »
by Zach Rodgers // November 21st, 2013 //
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Evolution, Not Revolution At CES

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Darren Herman, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, both of which are part of MDC Partners. AdExchanger asked Herman to give us... Continue reading »
by AdExchanger // January 9th, 2013 //
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Liquidity is "Easy," Valuation is Hard

"The Provocateur" column is intended to incite discussion on a variety of topics around the evolution of digital media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of kirshenbaum bond senecal + partners Liquidity is "Easy," Valuation is Hard - Current "demand side" technology platforms do not ingest client side data... Continue reading »
by AdExchanger // February 22nd, 2010 //
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While Exchanges are Hot, It's Actually Not About the Exchange

"The Provocateur" column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Right Media at Yahoo!, AdECN at Microsoft, Pubmatic, Rubicon Project, FIM Serve, etc., as they are popping up around... Continue reading »
by Ad Traders // September 30th, 2009 //
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