Chrome privacy sandbox

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.

Chrome kept cookies and killed the Privacy Sandbox, but at least we got some great comics out of it.

Amazon acquires AI-equipped wearable manufacturer Bee; the UK’s CMA shares competition guidelines for Google and Apple; and AI models may be learning from each other in unexpected, potentially harmful, ways.

A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement.

Despite all the cookie drama, companies haven’t completely abandoned the Chrome Privacy Sandbox, and BU marketing professor Garrett Johnson has the receipts to prove it.

Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible.

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and measurement – even if Google eventually abandons the Sandbox entirely.

Despite a 3% uptick in Q1 revenue to $451 million, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail media client and tepid guidance.