Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’s […]
When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But […]
Affiliate marketing is old news, but not for newspapers. Most startup and legacy lifestyle publishers, such as Refinery29 or Condé Nast, and digital-first news companies have had affiliate networks quietly churning out reliable, incremental revenue streams. Now some newspapers, built on crumbling subscription and print advertising pillars, are starting to come around to the idea. […]
Millennials in search of a side gig read The Penny Hoarder to find ways to make extra money and save. The site earned $20.8 million last year by focusing on native, affiliate marketing. It earns 95% of its revenue from affiliate and performance campaigns, and less than 5% from display advertising. And it expects to […]
Now available on your mobile device: all the crummy, spammy experiences you’ve come to expect from desktop. Shady affiliate marketing tactics are a particular annoyance for publishers and users alike, especially forced redirects that unexpectedly shunt users to an app store, either by way of an intrusive popup or a mobile webpage overstuffed with display […]
While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to […]
Performance Horizon Group (PHG) is an affiliate marketing campaign management provider whose clients have included Sony and T-Mobile. Started in 2010 with seven employees, the company now has nearly 60 on staff in offices in London and Newcastle, England, New York and Sydney. The company is led by some of the founding members of Buy.at, […]
What could be coined Amazon’s original advertising product, the Amazon Associates affiliate marketing program, connects advertisers to more than a million products in its marketplace. As standard affiliate models go, publishers can run traditional text links or customized image links, widgets with Amazon functionality or banner promotions and ads in return for an advertising fee […]
Groupon’s launch today of a global affiliate marketing Groupon Partner Network (GPN) illustrates the company’s plans to own a lion’s share of the local ad market. It also puts more distance between Groupon and its daily deals heritage. The Partner Network is part of Groupon’s goal “to provide a comprehensive, effective and large-scale marketing platform for […]
It would be generous to say the attribution puzzle is half-solved. A quarter or an eighth solved is more like it. But the direction is clear. Advertisers are getting better at allocating conversion credit to brand interactions up and down the funnel. Platform companies are helping them, but their efforts can sometimes seem clumsy, calling […]
