Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be […]
Traffic is down, but publisher content is still driving purchases. Partnerize’s new attribution model lets publishers see what’s working and strike fair compensation deals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load NBC said it will reduce its ad load in response to the coronavirus pandemic. Ad sales chairman Linda Yaccarino wrote a blog post detailing a plan to reduce ads across categories, including news and late-night talk shows, to free more time […]
The women’s lifestyle media company Meredith is advancing its commerce strategy another step with the acquisition of SwearBy, an affiliate marketing platform used by women to save and recommend products. The deal, which will be announced Thursday morning at CES, is Meredith’s second affiliate-focused acquisition in the past year, following its purchase of Linfield Media, […]
While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to […]
Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sounded more like a DR agency to me. What’s the story? LM: Tatto Media is […]
