»commerce and content

GQ Buys Into Commerce Content

Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’s... Continue reading »

by Allison Schiff // February 23rd, 2018 //

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BuzzFeed Exec Joins Mindbodygreen To Jumpstart Ecommerce

Brooklyn-based health and wellness publisher Mindbodygreen is bringing on BuzzFeed exec Tessa Gould as COO to put more juice behind the content and commerce model. Gould, who started Monday, is the former head of commerce and VP of ad innovation at BuzzFeed, where she helped spur around $75 million in ecommerce transactions through BuzzFeed content... Continue reading »

by Allison Schiff // January 30th, 2017 //

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Liquor Delivery Startup Thirstie Brews Branded Content

The combination of content and commerce can be a complex cocktail to get just right. Alcohol delivery service Thirstie is experimenting to find the right mix. “It’s not that content to commerce is all that hard to do,” said Devaraj Southworth, CEO and co-founder of Thirstie and a former AmEx exec. “It’s just hard to... Continue reading »

by Allison Schiff // February 16th, 2016 //

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Is There A Future For The Combo Of Content And Commerce?

The content-and-commerce model is both highly seductive and deceptively tricky for publishers and purveyors alike. People don’t necessarily want to take their wallets out when they’re in reading mode. It’s hard to create authentic content that also serves business goals. Scale is a challenge. But is there still potential there? Gwyneth Paltrow’s Goop empire, which... Continue reading »

by Allison Schiff // December 15th, 2015 //

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Purch, A Publisher Connecting With Consumers On Their Path To Purchase

Because advertisers are willing to spend the most at the last click before purchase, it’s where publishers can reap the highest rewards. That’s the focus of publication family Purch – which rebranded from TechMediaNetwork in April and whose owned and operated sites include TopTenREVIEWS, Tom’s Hardware, Tom’s IT Pro, Laptop and Connectedly. “We believe the... Continue reading »

by Sarah Sluis // August 27th, 2014 //

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