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»Gawker

Univision Test Drives Server-Side Header Bidding, Aims For More Video And In-App Ads

Spanish-language broadcaster Univision’s media sales arm has been busy the past six months. In addition to packaging Univision Digital inventory more holistically with sister portfolio properties like The Root, Fusion and The Onion, Univision has tweaked its programmatic stack on the back end. That overhaul is one of the agenda items for Dave Katz, who joined Univision... Continue reading »
by Kelly Liyakasa // February 28th, 2017 //
»
From Private Marketplaces To Header Bidding: Gawker’s Evolving Programmatic Strategy

When Gawker Media first started selling ads programmatically in late 2014, it only sold through private marketplaces (PMPs). Since then, the publisher behind Gawker, Jezebel, Lifehacker, Gizmodo and other sites has expanded its programmatic offerings. First it added an open marketplace option and then it implemented header bidding. Programmatic revenue has grown by triple-digit percentages... Continue reading »
by Sarah Sluis // May 11th, 2016 //
»
Affiliate Linking And Data Collection: When Revenue Isn’t The Value

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to... Continue reading »
by James Hercher // June 19th, 2015 //
»
 

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