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»Skimlinks

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit

That’s one serious commission. Retail performance marketing company Connexity has acquired Skimlinks, one of the larger (now formerly) independent affiliate networks. Terms of the deal, announced on Thursday, were not disclosed. But Connexity is adding the roughly 80-person Skimlinks team, said CEO Sebastien Blanc, who took on the top job in 2018. That brings Connexity's... Continue reading »
by James Hercher // May 28th, 2020 //
»
GQ Buys Into Commerce Content

Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’s... Continue reading »
by Allison Schiff // February 23rd, 2018 //
»
Skimlinks: ‘Engagement With Publisher Content Is The Best Measure Of Intent Beyond Paid Search’

When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But... Continue reading »
by Allison Schiff // August 16th, 2017 //
»
Affiliate Linking And Data Collection: When Revenue Isn’t The Value

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to... Continue reading »
by James Hercher // June 19th, 2015 //
»
 

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