• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»purchase intent

Johnson & Johnson Taps Interactive Mobile Ads To Drive Purchase Intent For Retail Partners

As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more stuff from grocery stores. But ensuring that her efforts result in a mutually beneficial arrangement is a lot harder than it sounds. Retailers are looking for ways to bring in... Continue reading »
by Allison Schiff // August 7th, 2018 //
»
Skimlinks: ‘Engagement With Publisher Content Is The Best Measure Of Intent Beyond Paid Search’

When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But... Continue reading »
by Allison Schiff // August 16th, 2017 //
»
Compass Labs Identifying Purchase Intent Through Social Conversations Says CEO Venkatachari

Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and... Continue reading »
by AdExchanger // June 16th, 2010 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • 5 Takeaways From The Final Day Of Programmatic IO Digital
  • The Big Story: FLoC Yes!
  • IPG CEO Michael Roth To Depart; Facebook And Twitter Ordered To Testify Before Congress
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved