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»Alicia Navarro

Skimlinks: ‘Engagement With Publisher Content Is The Best Measure Of Intent Beyond Paid Search’

When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But... Continue reading »

by Allison Schiff // August 16th, 2017 //
»
Affiliate Linking And Data Collection: When Revenue Isn’t The Value

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to... Continue reading »

by James Hercher // June 19th, 2015 //
»
 

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