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»customer journey

B2B Marketers Get Down To Business With Digital During COVID-19

A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace.... Continue reading »
by Allison Schiff // July 15th, 2020 //
»
Apple News Audience Surpasses 100 Million; NBCU Prepares Unified Linear-Digital Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At Your Service Apple News now boasts more than 100 million monthly users in the United States, United Kingdom, Canada and Australia. Apple shared the data point as part of an update on its Services business, which spans app-based transactions and subscription revenue. Read... Continue reading »
by AdExchanger // January 9th, 2020 //
»
 

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