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»customer journey

Beth Sanville Merkle
Understanding Customer Journey Analytics

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.  It’s no secret that consumers expect companies to care about their needs and personalize their individual journeys. Brands, once fueled largely by advertising, are now… Continue reading »
by AdExchanger Guest Columnist // October 26th, 2021 //
»
Pini Yakuel, CEO and founder, Optimove
Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together

This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Adobe, Treasure Data and BlueConic. Brands that sell commodities don’t differentiate on their products, they differentiate on data. “And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based… Continue reading »
by Allison Schiff // August 28th, 2020 //
»
Business people rocking masks.
B2B Marketers Get Down To Business With Digital During COVID-19

A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace.… Continue reading »
by Allison Schiff // July 15th, 2020 //
»
Apple News Audience Surpasses 100 Million; NBCU Prepares Unified Linear-Digital Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At Your Service Apple News now boasts more than 100 million monthly users in the United States, United Kingdom, Canada and Australia. Apple shared the data point as part of an update on its Services business, which spans app-based transactions and subscription revenue. Read… Continue reading »
by AdExchanger // January 9th, 2020 //
»
 

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