How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content
To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.
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The Not-So-Tempting Amazon Live; Pubs Pay it Forward To Get Paid
(More Dead Than) Amazon Live Amazon Live still hasn’t gained much traction with influencers or product review publishers and their valuable audiences. Amazon was hoping that a slew of publisher-produced live video programs would drive Cyber Monday shoppers to its live content and discovery service. But many publishers were hesitant to jump in after Amazon […]
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Google’s Affiliate Link Penalty; The Brand vs. Performance Mistake
Ads Are There For You Publishers attempting to cut themselves a slice of the commerce pie are running into an unlikely – or maybe not so unlikely – competitor: Google. Seems like everywhere they turn, there’s Google with a new way to penalize them for experimenting with alternative revenue sources. Take BuzzFeed, which has emphasized […]
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OPINION: The Sell SiderInside The Data-Crunching That Powers Ziff Media Group’s $1 Billion Affiliate Commerce Biz
As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all the while increasing its level of data-driven sophistication. Ziff Media Group drives $1 billion in last-click attributed revenue a year. In contrast, BuzzFeed’s business totaled […]