The Trade Desk first picked up steam in the market around five years ago positioning itself as a pure-play agency toolkit. It won business at the expense of earlier DSPs, such as Turn and TubeMogul, that had frosted their agency relationships by going directly to brands. Now the company is plotting its course as the DSP […]
The Trade Desk reported $53.4 million in total revenue during the first quarter of 2017, a 76% increase over the same period last year. The company is increasing its revenue guidance for 2017 from $270 million to at least $291 million. Shares jumped from just under $40 when the market closed to more than $47 […]
The customer review platform Podium on Tuesday announced it had raised a $32 million Series A round on Tuesday to support product development for emerging channels and new marketing applications of customer response data. The round for the Utah-based software-as-service startup was led by Accel Partners and includes Google Ventures, Summit Partners and Y Combinator. […]
Retailers like Miles Kimball usually focus on two tried-and-true digital advertising tactics to drive purchases. Bottom-of-funnel retargeting is efficient, but requires a visitor to go to the brand’s website. Top-of-funnel user acquisition marketing brings in new customers, but often at a high cost. The home decor and gift catalog, one of a half-dozen catalogs owned […]
Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset. The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX. And it’s a shot across the […]
Zeta Global, which provides cloud-based CRM, on Thursday revealed a $140 million funding round that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone’s GSO Capital Partners. The funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said […]
When a retargeted ad follows you around the internet even after you bought the advertised item, who failed? For publishers, it doesn’t matter. “Who failed? Honestly, I don’t care – I can probably get a $20 CPM for that retargeting campaign,” said Nicholas Hermansader, VP of ad operations at The Meet Group, a public company that […]
Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ad-blocking extension, first reported Wednesday by The Wall Street Journal, would block ad formats deemed unacceptable by the Coalition for Better Ads (CFBA), a cross-industry trade […]
Many New York City-based ad tech leaders saw Tuesday’s acquisition of Moat by the Silicon Valley titan Oracle as a testament to the city’s distinct startup ecosystem. The Moat deal was a victory for the city and “a validation of the tech scene here,” said DataXu CEO Mike Baker, a prolific ad tech angel investor, […]
CPG brands are among the highest-spending advertisers, but are at the mercy of e-commerce and retail companies that own the data. Bazaarvoice, a hosted platform for ecommerce ratings and reviews, is now ramping up a data collection business to provide those insights-impoverished CPG brands with new ways to measure and target consumers. Bazaarvoice doesn’t sell […]
