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»New York City

Next Stop, Brand Lift: DTC Sofa Startup Burrow Sees Success With Subway Ads

Digitally-native direct-to-consumer brands are super-smart performance marketers, but they also appreciate the importance of branding – and they’ve been spending big on out-of-home advertising, particularly in the New York subway system. “The MTA is very excited,” said Erica Amatori, director of marketing at Burrow, a less than two-year-old DTC customizable sofa brand headquartered in Manhattan. “They’ve... Continue reading »

by Allison Schiff // November 19th, 2018 //
»
After Moat Deal, New York City Ad Tech Pats Itself On The Back

Many New York City-based ad tech leaders saw Tuesday’s acquisition of Moat by the Silicon Valley titan Oracle as a testament to the city’s distinct startup ecosystem. The Moat deal was a victory for the city and “a validation of the tech scene here,” said DataXu CEO Mike Baker, a prolific ad tech angel investor,... Continue reading »

by James Hercher // April 20th, 2017 //
»
 

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