LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art.
ARCHIVE FOR:
New York City
-
-
Next Stop, Brand Lift: DTC Sofa Startup Burrow Sees Success With Subway Ads
Digitally-native direct-to-consumer brands are super-smart performance marketers, but they also appreciate the importance of branding – and they’ve been spending big on out-of-home advertising, particularly in the New York subway system. “The MTA is very excited,” said Erica Amatori, director of marketing at Burrow, a less than two-year-old DTC customizable sofa brand headquartered in Manhattan. “They’ve […]
-
After Moat Deal, New York City Ad Tech Pats Itself On The Back
Many New York City-based ad tech leaders saw Tuesday’s acquisition of Moat by the Silicon Valley titan Oracle as a testament to the city’s distinct startup ecosystem. The Moat deal was a victory for the city and “a validation of the tech scene here,” said DataXu CEO Mike Baker, a prolific ad tech angel investor, […]