Miles Kimball Uses Banner Ads To Bring Back Inactive Email Subscribers
Retailers like Miles Kimball usually focus on two tried-and-true digital advertising tactics to drive purchases. Bottom-of-funnel retargeting is efficient, but requires a visitor to go to the brand’s website. Top-of-funnel user acquisition marketing brings in new customers, but often at a high cost. The home decor and gift catalog, one of a half-dozen catalogs owned […]