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»Online Advertising

At Long Last, Google's CMP And IAB Europe Agree To Share Consent Systems

The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the... Continue reading »
by James Hercher // July 30th, 2020 //
»
Unilever Overhauls Advertising And Innovation For Post-COVID World

Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of the business, executives told investors on the company’s earnings report on Thursday. “Online shopping, especially online grocery shopping, will not revert to pre-COVID levels once social restrictions are no longer in place,” said CEO Alan... Continue reading »
by James Hercher // July 23rd, 2020 //
»
Coca-Cola Mulls Balance Between Marketing Efficiency Vs. Growth

Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising significantly during global quarantines, since even more than other beverage brands Coke sells in places like stadiums, hotels and fast-food restaurants. But CEO James... Continue reading »
by James Hercher // July 21st, 2020 //
»
Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, split... Continue reading »
by James Hercher // July 13th, 2020 //
»
W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative

When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping. Now six months have... Continue reading »
by Sarah Sluis // July 6th, 2020 //
»
Check My Ads
Check My Ads Opens Shop To Audit Broken Brand Safety Strategies

Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that supports terrorism – such as ISIS beheading videos in 2017 – to shying away from content that simply makes them feel uncomfortable. In recent months, that’s meant blocking essential news about the coronavirus pandemic and... Continue reading »
by Sarah Sluis // July 1st, 2020 //
»
Cadillac CMO Melissa Grady On Marketing Lessons Learned In Quarantine

Cadillac was teed up for an exciting 2020. The company has a fleet of new vehicles, including a new Sedan line and a new Escalade, which debuted in February as part of a campaign with the Oscars. A few weeks later and, well, you know the story. But Cadillac isn’t doom and gloom about its... Continue reading »
by James Hercher // June 29th, 2020 //
»
How Digitas Is Prepping Clients For The Cookieless Future

Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the job of the agency. “If you’re not taking advantage of this time, you’re doing yourself a disservice,” said Liane Nadeau, SVP and head of precision media at Digitas. While there’s still 18 months left before... Continue reading »
by Sarah Sluis // June 19th, 2020 //
»
The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust

The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday. DigiTrust was a platform for SSPs and publishers to sync cookies with DSPs, thus improving match rates and web latency. The non-profit org spun out of an IAB working group in 2014, and the IAB... Continue reading »
by James Hercher // June 17th, 2020 //
»
US Ad Market To Decline 4% to 8% In 2020 - With Political Ads, SMBs And Digital Providing Relief

Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has been more hit-or-miss – and it has mostly missed digital advertising. While some businesses like brick-and-mortar retail dwindled, others adapted and grew as ecommerce surged. In media, sheltering-in-place created skyrocketing consumption on digital video and... Continue reading »
by Sarah Sluis // June 16th, 2020 //
»
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