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»Online Advertising

ID Graph Provider Infutor Joins The Club With Support Unified ID 2.0

Step right up, Infutor. On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to create an email-based alternative to third-party cookies once they go kaput. UID 2.0 entered beta in March. Infutor’s plan is... Continue reading »
by Allison Schiff // April 21st, 2021 //
»
Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block sites and domains.
Google To Release Brand Safety Blocklists That Update Themselves Automatically

Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block sites and domains that don’t meet their brand safety standards. These dynamic exclusion lists, announced on Thursday, will be available to all Google Ads users “within the coming weeks,” which is... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help

The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting. Even the savviest CMOs have difficulty keeping up with the different identity reconstruction options, said CEO Greg Stuart. “We are at a neophyte level,” he said. Naming... Continue reading »
by Sarah Sluis // April 12th, 2021 //
»
IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising

How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether personalized advertising – or advertising, full stop – works is a less common direction. But in a debate organized by Facebook (surprise!) between IAB CEO Randall Rothenberg and “Subprime Attention Crisis” author Tim Hwang, Hwang challenged the widely accepted notion... Continue reading »
by Sarah Sluis // April 9th, 2021 //
»
IAB: Digital Ads Grew 29% In Q4 In Pandemic Rebound

Internet advertising made a huge rebound in Q4, growing 29% YoY to $45.6 billion, according to the 2020 IAB Internet Advertising Revenue Report. “Q4 was the best quarter we have ever seen in 20 years,” said David Cohen, president of the IAB. Overall online advertising in 2020 grew 12% YoY to $140 billion. “The fact... Continue reading »
by Sarah Sluis // April 7th, 2021 //
»
SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals

We might be running out of birds. There are now two different post third-party cookie proposals dubbed SWAN, in addition to COWBIRD, Dovekey, FLEDGE, FLoC, Gnatcatcher, MURRE, PARAKEET, PARRROT, PELICAN, SPARROW, SPURFOWL, TEETAR, TERN and TURTLEDOVE. (Yes, these are all real bird types). One SWAN exists within the Chrome Privacy Sandbox and the second, released... Continue reading »
by Allison Schiff // April 5th, 2021 //
»
Parsing The Fog Of War That Is COVID-19 Misinformation Online

There’s still no vaccine for COVID-19 misinformation. Ad networks, exchanges and demand-side platforms, including Google and Revcontent, are letting misinformation related to the virus slip through their systems. In a study examining the monetization of 1,000 questionable websites between January and February, Google was found to be responsible for 69% of ads placed against stories making... Continue reading »
by Allison Schiff // March 23rd, 2021 //
»
Unified ID 2.0 is about to begin beta testing.
Unified ID 2.0 To Enter Beta Phase

Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on impressions using Unified ID 2.0 identifiers and officially incorporate them into the bid stream. Michelle Hulst, COO of The Trade Desk, shared that update during a virtual event on Thursday hosted by LUMA Partners about... Continue reading »
by Allison Schiff // March 12th, 2021 //
»
Fact: third-party cookies are going away ... perhaps alarmist portmanteaus such as “cookie-apocalypse” and “Chrome-ageddon
IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds'
by Allison Schiff // March 10th, 2021 //
»
Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability

While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including... Continue reading »
by Allison Schiff // March 9th, 2021 //
»
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