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»Online Advertising

With third-party cookies on the brink of extinction, publishers can tap into first-party identity as a way to reestablish their value in the market.
5 Takeaways From The Final Day Of Programmatic IO Digital

And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus... Continue reading »
by Allison Schiff // October 22nd, 2020 //
»
Forget About Ad Tech, The DOJ's Antitrust Lawsuit Against Google Zeroes In On Search

Do a word search of the Justice Department’s antitrust lawsuit against Google, filed on Tuesday, and you won’t find … a single reference to DoubleClick, YouTube or DV360. As expected, the focus of the DOJ’s long-awaited filing, the result of an investigation that began well over a year ago, is squarely on Google’s alleged (gotta... Continue reading »
by Allison Schiff // October 20th, 2020 //
»
Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP

Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and... Continue reading »
by Ryan Joe // October 16th, 2020 //
»
House Antitrust Report Highlights Unequal Power Dynamics At The W3C

The House’s antitrust report on big tech, released last week, described the lopsided power dynamic at the W3C, where several “market participants” interviewed by the subcommittee said that they felt “bullied” by Google. The report claims that Google uses Chrome’s dominance in the browser market to “effectively set standards for the industry.” First, Chrome has... Continue reading »
by Allison Schiff // October 12th, 2020 //
»
House Report Calls For 'Structural Separation' Of Big Tech (It’s 449 Pages, So Here’s Your Much-Needed TL;DR)

by Ryan Joe and Allison Schiff “To put it simply, companies that once were scrappy, underdog startups that challenged the status quo have become the kinds of monopolies we last saw in the era of oil barons and railroad tycoons.” In a 449-page report released Tuesday, the House Judiciary subcommittee on antitrust criticized the business... Continue reading »
by AdExchanger // October 7th, 2020 //
»
Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half of the year and beyond.
EMarketer Revises Its Digital Ad Spend Forecast Upward (Yes, There’s Actually Some Good News)

Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half of the year and beyond. According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of just 6.2% growth), while overall... Continue reading »
by Allison Schiff // October 7th, 2020 //
»
Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on... Continue reading »
by Ryan Joe // October 6th, 2020 //
»
What Can Advertisers Expect This COVID Christmas?

It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a big impact on consumer habits and attitudes. And that impact will continue through the holiday season. According to Adobe Advertising Cloud, which surveyed 1006 consumers across the United States, United Kingdom and Australia about their... Continue reading »
by Ryan Joe // September 23rd, 2020 //
»
YouTube Adds Enhanced Contextual Targeting

YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting” (ACT), as well as the ability to use third-party data to plan and measure YouTube campaigns in a handful of new countries. ACT now, folks Advanced contextual targeting is a wholesale upgrade of the existing... Continue reading »
by Ryan Joe // September 16th, 2020 //
»
A Potential New Crew Could Bring A More Diverse POV To The W3C

The World Wide Web Consortium has 437 business, community, interest and working groups – and soon there might be one more. Around six members of the W3C’s Improving Web Advertising Business Group (IWABG) are pitching the creation of a new group, known for now as the Decentralized Web Interest Group (DWIG), that will help W3C groups... Continue reading »
by Allison Schiff // September 10th, 2020 //
»
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