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»Online Advertising

Third-party cookies will soon be off the menu.
Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens

Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would need a strategy to navigate signal loss online, said Chip Overstreet, CEO of Spiceology, a DTC company that sells spices, rubs, flavoring and condiments primarily online. “Even in a world where third-party cookies exist, there’s… Continue reading »
by Allison Schiff // May 20th, 2022 //
»
Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels

A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers are trying to figure out how their ad budgets are actually working for them. Just don’t call it multitouch attribution (MTA). Or perhaps don’t call it attribution at all. Madan Bharadwaj, co-founder and CTO of… Continue reading »
by James Hercher // May 17th, 2022 //
»
The Pivot To AVOD Is Happening And The Trade Desk Is Here For It

2020 was the year of CTV … and then 2021 was also supposed to be the year of CTV … … but this year is shaping up to be the real year of CTV. That was the main message during The Trade Desk’s Q1 earnings call Tuesday afternoon, when the company reported revenue of $315… Continue reading »
by James Hercher // May 11th, 2022 //
»
Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »
by Allison Schiff // May 6th, 2022 //
»
Programmatic Tech Is A Front For Psychological Warfare

Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare. The continued monetization of pro-Kremlin fake news sites that spread misinformation about… Continue reading »
by Anthony Vargas // April 29th, 2022 //
»
TikTok Adds Third-Party Cookies To Its Pixel – And Tries To Eat Facebook’s Lunch

TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing change to see TikTok pilfer one of Meta’s innovations. Starting Thursday, TikTok launched the ability to add first-party cookies to its site conversion pixel, which allow advertisers to track site activity and attribute ads across… Continue reading »
by James Hercher // April 28th, 2022 //
»
Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream.
InfoSum Signs On To Support Unified ID 2.0

Well, here’s the most ad techy thing ever: Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream. The integration, which went live on Thursday, makes a lot of sense. Think of it as an additional first-party signal that can be added to… Continue reading »
by Allison Schiff // April 28th, 2022 //
»
How AccuWeather Shored Up Revenue By Monetizing Its Ad-Blocking Audience

Ad blockers are still a thing, even if you haven’t heard much about them in the past few years. And they still see widespread use among ad-weary audiences; about 42.7% of people worldwide had an ad blocker installed as of Q3 2020, according to Statista. But while some publishers may write off ad-blocker users as… Continue reading »
by Anthony Vargas // April 25th, 2022 //
»
The Ad Tech Vendors Helping Programmatic Go Green

The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that by 2025 all Happy Meal toys will be made from environmentally friendly material and Coca-Cola’s plan to launch a new bottle made from 100% recycled plastic. But digital media has a carbon footprint, too. A… Continue reading »
by Allison Schiff // April 22nd, 2022 //
»
Noodles & Company On Its Growing Appetite For Loyalty Program Data

Imagine starting as VP of marketing for a restaurant chain on the same day restaurants were forced to shut down at the start of the pandemic. Andrew Hagen knows what that’s like. He joined Noodles & Company, a quick-serve noodle restaurant chain based in Colorado, as VP of marketing two years ago – the very… Continue reading »
by James Hercher // April 18th, 2022 //
»
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