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»Online Advertising

The Coronavirus Pandemic Is Putting Pressure On Ad Tech

The economic volatility caused by the coronavirus pandemic will stress ad tech and accelerate consolidation. Companies that aren’t financially sound won’t be able to handle decreased cash flow caused by a contraction in advertising spend. They’ll also be affected by delayed payments from upstream companies. “There’s going to be a culling. This will expose ad... Continue reading »
by Sarah Sluis // April 1st, 2020 //
»
How Employers Are Taking Care Of Their Workers During COVID-19

Advertising and ad tech companies are rallying around their employees as their entire workforces move to remote setups. They are experimenting with #WFH Slack channels, virtual group exercise classes and photo contests for the best work-from-home selfie. Some sick employees are even getting food deliveries on the company’s dime. With people under lockdown, companies are... Continue reading »
by Sarah Sluis // March 30th, 2020 //
»
The Ad Industry Petitions Platforms For Payment Leniency As Cash Flow Dwindles

The ad tech industry is pressing Google, Facebook and Amazon to offer more flexible payment terms during the economic uncertainty caused by the coronavirus crisis. An industry petition on Change.org, whose author prefers to remain anonymous due to business conflicts, asks Facebook, Google and Amazon to offer more flexible payment terms during this crisis. The... Continue reading »
by James Hercher // March 27th, 2020 //
»
Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation

Google’s Ads Data Hub (ADH) started as a pure analytics and measurement service. But Google has been testing audience activation with a beta program for the past six months, according to AdExchanger sources who are in the program. The beta program includes large brands and agencies, and is currently only open to select clients that... Continue reading »
by James Hercher // March 26th, 2020 //
»
Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same.... Continue reading »
by Allison Schiff // March 26th, 2020 //
»
W3C Business Group Will Petition Google To Postpone Killing Third-Party Cookies In Chrome Due To COVID-19

A business group within the World Wide Web Consortium (W3C) is planning to ask Google to delay the third-party cookie phase out in Chrome in light of the ongoing coronavirus situation. A member of the group told AdExchanger that the plan is to request that Google extend the deadline, which was tight and somewhat tentative... Continue reading »
by Allison Schiff // March 25th, 2020 //
»
Safari Enables Full-On Third-Party Cookie Blocking By Default (Aka, No More Workarounds Ever)

Are you sitting down? Because there’s some news that actually isn’t related to the coronavirus. After years of moving in this direction, Apple said Tuesday that all third-party cookies for cross-site tracking will be blocked by default in Safari 13.1 for iOS and macOS. You’d be forgiven for scratching your head and saying, “Wait a... Continue reading »
by Allison Schiff // March 24th, 2020 //
»
Grounded Road Warriors Adapt To Life Without Business Travel

For David Simon, Cuebiq’s SVP of channel partnerships, RampUp was the beginning of the end. Simon normally spends 75 nights a year on the road, flying 125,000 miles a year and taking 120 flights. But since attending RampUp in early March, he’s been working from home, eating healthier, drinking less alcohol and sleeping better. And... Continue reading »
by Sarah Sluis // March 23rd, 2020 //
»
EMarketer Lowers Global Ad Spend Forecast Due To Coronavirus – And It Won’t Be The Last Time

EMarketer lowered its 2020 global ad spend forecast on Thursday, revising estimates down from $712 billion to $691.7 billion due to the coronavirus pandemic’s effect on media and commerce. That $20 billion global decline is actually an optimistic forecast, and the ad industry should expect more losses and another downward revision when eMarketer releases its... Continue reading »
by James Hercher // March 20th, 2020 //
»
VideoAmp Takes Over Conversion Logic, Last Of The Indie MTA Vendors

VideoAmp has acquired Conversion Logic, the multitouch attribution provider, the company said Tuesday. Conversion Logic’s chief client officer, JP Pereira, will also join VideoAmp as SVP of marketing science. Terms of the deal were not disclosed. And Pereira is one of only “a few key individuals” from Conversion Logic who will go to the video... Continue reading »
by James Hercher // March 17th, 2020 //
»
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