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»Online Advertising

Why The Trade Desk Celebrated When Microsoft Won Netflix’s Ad Business

The Trade Desk reported earnings of $377 million in Q2 this year, up by a little more than a third compared to the same period in 2021. The company did dip from recording a $48 million profit in Q2 2021 to a $19 million loss this quarter, though that’s because founder and CEO Jeff Green… Continue reading »
by James Hercher // August 9th, 2022 //
»
Criteo Sees A Bump – In Profit, Not Revenue – And Stands Out In A Weakened Ad Tech Field

In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have to find comfort in the small victories. Wednesday was one such victory for Criteo, despite a few troubling trends. The company reported revenue of $495 million for the second quarter, which was down year-over-year from… Continue reading »
by James Hercher // August 4th, 2022 //
»
DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming

DoubleVerify’s Q2 revenue grew 43% year-over-year to $109.8 million. CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”
by Alyssa Boyle // August 3rd, 2022 //
»
Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling

You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was the promise of the internet followed by the promise of personalization. Later came the promise of multi-touch attribution (MTA). But the methodologies that underpin the programmatic web are falling into disrepair. And so many brand… Continue reading »
by James Hercher // August 2nd, 2022 //
»
Human Merges With PerimeterX To Grow Its Ecommerce And Retail Fraud Detection Business

The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity fraud detection service. The two startups were introduced by investors and board members familiar with both their businesses, according to Human CEO and Co-Founder Tamer Hassan. Terms of the deal were not disclosed. “We were… Continue reading »
by James Hercher // July 27th, 2022 //
»
Back To The Future: An Oral History Of Microsoft & Advertising

This article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates: The future… Continue reading »
by AdExchanger Guest Columnist // July 19th, 2022 //
»
Programmatic Vet Terry Taouss Is The New President Of The Acceptable Ads Committee

The Acceptable Ads Committee (AAC), the group that establishes quality guidelines to whitelist ads on ad blockers, has a new president and he’s an old programmatic hand. Terry Taouss, a Cento vet and currently a principal at ad tech consultancy AdProfs, is taking on the role, replacing Marty Kratky-Katz, co-founder and CEO of Blockthrough, which… Continue reading »
by James Hercher // July 18th, 2022 //
»
LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots

It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the… Continue reading »
by Allison Schiff // July 15th, 2022 //
»
Universal Music Makes Its Data-Driven Ad Platform Play

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups. Last November, music labels… Continue reading »
by James Hercher // July 1st, 2022 //
»
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year.
Next Up On The Trade Desk’s UID 2.0 Partner Parade: AWS And Pharma Marketing Platform Lasso

The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year. The hunt for an admin is “ongoing,” Samantha Jacobson, TTD’s chief strategy officer, told AdExchanger. “It’s something we’ll continue to revisit,… Continue reading »
by Allison Schiff // June 22nd, 2022 //
»
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