Google cookies

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get […]