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»kerel cooper

Publisher Advertising And Marketing Teams Are Starting To Converge

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do... Continue reading »
by AdExchanger // January 31st, 2020 //
»
2019: The Year Brands And Publishers Began Taking Control Of Their Tech Stacks

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerel Cooper, SVP of global marketing at LiveIntent. Technology, obviously, has its barriers. It takes skill, patience, resolve and education to really compete and innovate in our complicated field. For... Continue reading »
by AdExchanger // December 13th, 2019 //
»
 

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