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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.

This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.

Retailers should always have a shopper-first mentality – and sometimes that may mean having to deprioritize their retail media business.

CTV advertising is experiencing a power shift as original content manufacturers (OEMs) position themselves at the intersection of audiences, advertisers and content providers.

Ecommerce and DTC marketers may be overrelying on YouTube and Meta for advertising. Plus, song recognition technology is becoming a problem.

Cyber Monday may be done, but the ad tech deal making just won’t quit. Experian has joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor.

Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai CPO Amol Waishampayan.

Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, recent developments may make Maryland the most challenging state for compliance by the digital media industry.

Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher affiliate revenue during the year’s busiest shopping season.

Western Union – which, fun fact, sent its first telegrams across the American frontier in the early 1850s – launched a media network last month that reaches 150 million people.

Brands’ relentless drive for efficiency in media spending has far-reaching consequences that have significantly reshaped the industry and perpetuated longstanding issues with media quality.

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings.

Dave Strauss, VP of revenue operations and strategy for North America, spoke with AdExchanger about The Guardian’s PMP priorities and how it’s tapping into other emerging revenue streams.

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.

Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.

Happy Thanksgiving to all of our readers! What we’re most thankful for, obviously, is all of you.

Call it a Glitchmas miracle. Maybe. Meta finally appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns.

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world.

Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: We noodle potential remedies in the search antitrust case against Google.

It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back from the regulatory beat.

Nikki Bhargava, a partner at law firm Reed Smith, spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the next four years.

With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent.

Meta’s privacy policies are uniquely impenetrable. Plus, Google once thought Apple would likely expand its ad business to third-party apps.

Google and the DOJ were given roughly 90 minutes apiece to present their closing arguments, and Judge Brinkema could interrupt and ask questions throughout. She had some great ones.

As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: It will be the year of empowerment for buyers through choice and control.

While tech companies are jumping on the curation bandwagon, publishers are left to navigate a new normal in programmatic advertising, where they often don’t have a say.

A creative director shares his favorite use cases for generative AI, his favorite AI tools (and the ones he won’t trust yet) and best practices for refining outputs.

Meta changes policy on “sensitive” ads; Texas AG launches an investigation into GARM; and the CMA takes it easy on Apple and Google when it comes to cloud gaming.