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For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.

Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool. Breeo was one of a handful of clients that beta tested the product before Tatari formally announced it on Wednesday. It was made generally available earlier this month.

Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation.

Open social platforms need established content policy that is underpinned by transparency, advanced technology and feedback loops for constant improvement, writes Zefr’s Cameron Cramer.

The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.

Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google.

CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to “de-risk” its business as it prepares for a potential TikTok ban in the US.

Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers.

Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.

Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both.

Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there.

These are steps you can take to achieve incrementality, streamline your media strategy and drive exponential growth, writes Brian Chap of Tech Recipes.

Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.

BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.

With a multifaceted approach, companies can manage the risks while reaping the rewards of more consumer-conscious ad targeting strategies.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.

This week, we take a dive into the Uber Eats advertising business, which drove from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year.

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

Pharma brands struggle with targeting and measurement because patient data is highly regulated. On Wednesday, Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers.

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Many of the factors that contribute to opacity in the supply chain – low-quality MFA placements, frequency caps run amok, messed-up measurement and brand safety problems – are the result of human error.

It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era.

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.