Latest

The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.

The ad market is “healthy and maybe unsustainably strong” this year, according to the latest report from Madison and Wall’s Brian Wieser.

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much.

The initiative will kick off this month, and the IAB and MRC expect to have draft accreditation guidelines open for public comment by Q1 2025.

In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.

It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.

Relo Metrics first launched within contextual ad platform GumGum as GumGum Sports in 2017. But the GumGum sports division was spun off and reintroduced as Relo Metrics to better capitalize on demand for live sports marketing and integrations.

While you may have been making strides in diversity, equity and inclusion, your AI journey has the power to derail and undermine your actions.

In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.

Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands.

Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran.

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

Over the past month alone, there was a major Google Search ranking bug, a calamitous data breach involving Google Ads and Google Merchant Center and outages across Google Ads, the Analytics API outages and Google Merchant Center.

Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under unified leadership.

Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.

The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the rewards of digital viewership.

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.

With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?

In today’s newsletter: Google paid $445 million in rebates in 2018; publishers across the ideological spectrum blame brand safety for hurting the media biz; and Mark Zuckerberg apologizes to Congressional Republicans for Meta’s content moderation.

Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers.

Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh. But there’s a catch: The new ad units aren’t traditional video assets.

ID bridging isn’t the problem. Buyers are objecting to unexpected, undisclosed manipulation of critical data in bid requests by sellers.

M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game.

On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform.

The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.

There’s a decent amount of overlap between many US state privacy laws – but there are also many significant differences. Take the Maryland Online Data Privacy Act.

Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates.