Latest

DDM is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory.

Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.

Basis Technologies introduced Unify, a new feature in its DSP that facilitates data access and campaign planning across a brand’s in-house departments and external teams.

This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy.

TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.

The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.

Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.

On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a problem. 

Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.

To attract advertisers, Bloomberg is pitching them on not just reach but contextual relevance. That rationale inspired the company’s latest contextual ad product, AdService, which it launched in January.

As we navigate the challenges facing our industry, we must prioritize both efficiency and integrity – and focus on quality over quantity in ad delivery.

Google just can’t seem to win with its Gemini ads. Plus, what’s the deal with Roblox’s nascent ad business? 

On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM).

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s naming and shaming which sellers it found monetizing stolen content.

Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter.

Amazon’s advertising services group earned $17.3 billion in Q4 2024, up 18% year over year.

The New York Times and News Corp are case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers have also increasingly looked to new revenue streams for sustained growth.

Longtime Google exec Stephen Yap on why he left after more than 17 years to become CRO of Perion Network: “There’s a better future out there, one that’s a lot more efficient.”

AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab’s new video ad standard.

Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.

Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong financial footing.

Disney’s revenue rose 5% to $24.7 billion last quarter, up from $23.5 billion this time last year. But subscriber growth at The Mouse House looks less promising.

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.

Nodals AI launches, with its own spin on the custom algorithm ad tech category.

Publicis looks to capitalize on potential fallout from the Omnicom/IPG merger; Google Cloud is seeing an influx of ad sales talent; and Spotify advises investors to be patient with its growing programmatic ads biz.