Latest

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday.

Super{set}, a venture studio led by Tom Chavez and Vivek Vaidya – co-founders of Krux back in the day – is bringing on serial entrepreneur and Rembrand CEO Omar Tawakol as a general partner.

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesn’t work.

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.

Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year.

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday.

The Brand Safety Institute released a new tool that lets publishers check whether their site domains have been flagged as MFA by third-party verification vendors.

Now that Chevron is overturned, it will be easier for companies to challenge FTC regulations in court, arguing that they exceed the FTC’s mandate, writes OpenX’s Julie Rooney.

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning.

TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Acquiring Scibids and Rockerbox in quick succession is about making DoubleVerify more attractive to potential customers and stickier with existing ones, DV CEO Mark Zagorski told investors.

Today’s roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising return rates.

Warner Bros. Discovery’s overall ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying streaming wars.

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.

DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the end of the MLB/ESPN deal spells opportunity for sports streamers.

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance.

If the past few decades have proven anything, it’s this: Consumers and businesses expect constant innovation, and brands must evolve or perish. Mediocrity won’t cut it. That’s where AI can help, even if it brings a sense of uncertainty.

There are many open questions for marketers who want to implement AI-driven ad tech – and for customers considering the new AI-powered Oral-B. What does it even mean when a vendor touts its AI capabilities?

To solve ad tech’s intractable problems, there’s a solution that the advertising industry could borrow from the hacker world: bug bounties.

YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.

Forget ramping up. Maybe it’s time for the online advertising industry to ramp down. That’s the idea behind a guerrilla marketing campaign by InfoSum, timed to coincide with LiveRamp’s RampUp event in San Francisco this week.

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but we’re about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge the formerly slow, resource-intensive and relatively unscientific process of finding audience overlaps.

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.

Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant.

A concept known as data minimization – the practice of limiting data collection and retention to only what’s strictly necessary to achieve a specific purpose – is becoming a key tenet of privacy legislation around the world.

Streaming TV advertisers are still unsatisfied with the level of transparency from publishers in the ad buying process. So Rain the Growth Agency created its own way to get more transparency into CTV buys.

Curation is amazing – for SSPs. The question publishers continually ask is, “Is curation good for us?” That’s the wrong question.