Latest

Lauren Newman, a news publishing and affiliate marketing vet, has high hopes for commerce media to turn things around.

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF’s Big Show in New York City last week.

P&G pumps the brakes on paid media and turns to product innovation to drive growth; with TikTok’s fate unclear, Snap and Reddit offer credits for new advertisers; and brands are following news audiences and journalists to Substack.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets.

What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. No, really.

The existing CPM model is broken. In what other industry would we accept paying full price for a product that delivers less than half of what was promised, asks Raphael Rivilla, chief media officer at Marcus Thomas.

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities.

Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%.

Attention, data brokers: If you operated in California last year, you need to register with the California Privacy Protection Agency (CPPA) by the end of this month.

A new storyline is emerging around curation, one in which publishers feel they’ve lost out to middlemen on yet another opportunity to monetize their audiences.

Under the guise of preventing “censorship,” Jim Jordan and the FCC’s Brendan Carr are attacking the First Amendment rights of private companies to choose what kinds of political content they support.

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

As a brand, the social media platform TikTok has only existed for about seven or eight years. Yet during that short time, it’s completely taken over the minds of users, business owners, advertisers, and, most notably, elected officials. And now, despite generating billions of dollars in annual revenue, it might be on its way out.

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re visiting online. But what if your audience isn’t looking at search results anymore? What if they’re seeking recommendations from ChatGPT instead?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future. 
 

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million.

Multiple criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log in to Google Ads after running a Google Search.

M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

Comscore has a new video measurement tool to help publishers and content owners monetize their IP with a better understanding of media consumption patterns – not just ad performance.

Google says it plans to stop restricting fingerprinting because of two shifts in the advertising ecosystem: the rise of connected TV and the rise of privacy-enhancing technologies.

AI chatbots entice users into subscriptions with free trials; non-pornographic content creators are raking in ad bucks on PornHub; and the US TikTok ban has Americans flocking to other China-based apps.

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner.

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation Labs, and more ways technology is transforming the streaming […]

The Trade Desk has said it will buy Sincera, a startup that aggregates and supplies metadata to ad tech companies. This is TTD’s second-ever public acquisition.

Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That’s why Duolingo makes organic marketing a top priority.

Putting an independent vendor like Albert AI in charge of its search and social campaigns means Grassland Beef retains visibility and control over its marketing.

Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates

TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency.