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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish tobacco products find an audience in the US manosphere.

NBC, Fubo, Disney-owned ESPN and ad agency Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach incremental audiences.

Scope3’s new agentic AI platform can automatically filter out inventory that’s considered a high climate risk, including made-for-advertising content.

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.

AI and machine learning services have come a long way in the past couple years, and these changes have introduced a whole new vocabulary for marketers trying to get a handle on how products like PMax work.

AI-equipped consumer products keep failing; why the newsletter boom might be nothing but spam; and retaliatory tariffs hit America where it hurts.

Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.

Aperiam has a new approach to VC investing that now also involves a strategic consulting practice and matching startups in its portfolio with brands looking for programmatic solutions.

Based on the way advertisers deal with publishers, you’d think they were sworn enemies. Our failure to prioritize collaboration on the open web and build a positive value chain has been our collective downfall.

Who controls the retail media (RMN) budget? Plus, this year YouTube will close out the upfronts

Canadian tech investment firm Redbrick has acquired Paved, a programmatic newsletter platform for publishers that specializes in native ad formats.

Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, André Swanston tells AdExchanger.

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

Is the threat of tariffs like the end of third-party cookies? Plus, Roblox is ramping its in-house programmatic ambitions.

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, including linear TV.

What’s in the tea leaves for the FTC’s new chair Andrew Ferguson, who took over in January? Kyle Kessler, a partner at Womble Bond Dickinson, weighs in.

The curation debate is missing a critical piece: standardized reporting. Without it, curation risks leaving publishers in the dark about its actual value.

What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda.

PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.

“There were some lessons early on,” Dawn Brodehl, Tillamook’s manager of omni-shopper marketing, tells AdExchanger of the company’s expansion to a national brand. For one thing, did you know that ice cream and dairy products can explode when they’re shipped over the Rocky Mountains?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers.

If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.

Amazon’s ad tech ambitions are crowding out Amazon specialists; EU regulators have concerns about Apple ATT; and Google says breaking it up could threaten national security.

When DTC mattress brands started blowing up – and investing in digital advertising in a big way – Naturepedic capitalized on the fact that everyone was talking about mattresses by posing a question of its own: What am I really sleeping on?

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

GDPR may not be perfect, but it forced European companies to adopt a privacy-by-default position. For US companies, this is a clear signal: Change is inevitable.