Home Exclusive Report The State of Programmatic Measurement

The State of Programmatic Measurement

By

SHARE:

Unlock the Future of Programmatic Advertising Measurement

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies must rethink their strategies to stay ahead.

AdExchanger and DISQO present The State of Programmatic Measurement, an exclusive report based on a survey of over 160 brand and agency executives. This study uncovers the latest trends, challenges, and opportunities in programmatic measurement—helping industry leaders refine their approach and drive better results.

Why Download This Report?

  • Benchmark your measurement strategies against top brands and agencies.
  • Identify the key innovations and trends reshaping programmatic advertising.
  • Learn how leading advertisers are tackling cross-platform attribution and data fragmentation.
  • Gain insights from industry experts on the next wave of measurement advancements.

Stay ahead in programmatic measurement. Download the full report now and future-proof your measurement strategies.

 

SEE THE INSIGHTS

Download the State of Programmatic Measurement

Must Read

Publishers

How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul

The CMS migration helped unify TIME’s fragmented content data after years of platform transitions under multiple owners. This enabled TIME to launch its own AI search product and convert archival content into AI-friendly “markdown” pages.

Marketers

Adobe Advertising Just Launched Its Own Custom Algorithms Product

Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.

AI

MFA Ad Spend Is Increasing. Is AI Slop To Blame?

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Marketers

Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

CTV

CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.

CTV

Advertisers Await Programmatic Pause Ads

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.

Popular

  1. Rotem Shaul, CEO, Primis
    OPINION: The Sell Sider

    Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation

    The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from. 

  2. CTV

    CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

    A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.

  3. AI

    MFA Ad Spend Is Increasing. Is AI Slop To Blame?

    This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

  4. Marketers

    Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents

    Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

  5. Marketers

    Adobe Advertising Just Launched Its Own Custom Algorithms Product

    Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.