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Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025.

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising landscape.

Read on for an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards tossed in. (Looking at you, “Hot Ones.”)

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers.

Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. That’s according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online […]

Generative AI is quickly becoming the bedrock of the digital advertising landscape.

That might sound like a bold statement—after all, generative AI only hit the mainstream two years ago. But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years.

Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.

Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation provider Truthset. The road was more linear than one might think.

What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, cookies and quality.

2024 was a year of hectic change for ad measurement. These are a few of the new ad attribution trends and techniques programmatic advertiser should know going into 2025.

Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014.

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.

Feels like we’ve been waiting for the convergence of ad tech and mar tech forever. But it’s finally starting to happen, and the time couldn’t be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.

As the ad industry awaits Judge Leonie Brinkema’s decision in US v. Google (ad tech edition), get up to speed quick with AdExchanger’s in-depth coverage.

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy developments in 2024. Here are some of the highlights.

Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.

For all intents and purposes, 2024 is already over. Which means now is a fine time to see how far CTV advertising has come by looking back at some of this year’s most-read stories on AdExchanger.

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and streamlined its site design to court programmatic demand.

Achieving consensus on the definitions for even baseline retail media metrics required a tough 18-month slog. Unfortunately, this was the easy part.

Sports betting comes under fire over dubious ad claims and problematic targeting; Forbes says Google’s SEO crackdown on affiliate marketing caused it to cut freelancers; and SCOTUS takes on the TikTok case.

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its advertising business.

The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.

What is incrementality testing? “I’ve been doing more interviews with journalists lately and realize I need a better answer to this question,” says Haus Head of Strategy Olivia Kory.

This year has been a series of highs and lows for Zeta Global. It acquired LiveIntent for $250 million – a high. And it was the subject of multiple withering short seller reports – a low. But CEO David Steinberg says he’s not sweating it.

Two perspectives have emerged on curation: The value argument highlights refined audience targeting, while the ad network argument emphasizes enabling smaller players to compete with scaled giants.