Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Comic: ‘And It’s Powered By AI!’
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OPINION: Data-Driven Thinking
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic direct sales opportunities while they’re still in the cradle.
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.
Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU
Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”
Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?
Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.
Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.
