How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending coming out of the 2024 election, and what those changes mean for public affairs spending in 2025.

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Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Agencies

Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.

Platforms

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

Commerce

How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

America’s biggest department stores are changing, and changing fast.

Technology

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Digital Out-Of-Home

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

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