How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending coming out of the 2024 election, and what those changes mean for public affairs spending in 2025.

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AI and the agency

CES 2025

Doug Thornell

political spending

SKDK

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