The mobile app Ibotta, which offers users cash back on purchases from retail and brand partners, is turning its receipt verification system into an in-store attribution tool. Ibotta users can link a loyalty card account or upload a picture of a store receipt to get cash back on products for which it offers discounts. But […]
While major change-management consultancies like Deloitte, Accenture and PricewaterhouseCoopers (PwC) have acquired creative and digital design agencies to get closer to the CMO, they’ve haven’t purchased any media-buying agencies. But as these consulting firms move deeper into the digital marketing arena, they’re building media-buying services as well. Here’s how Deloitte, Accenture and PwC are stirring […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajeev Goel, co-founder and CEO at PubMatic. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Brooks, founder and CEO at GlassView. How many people are watching a brand’s video ads? And for how long? Those questions are perennial ones for advertisers, particularly after Google recently agreed to third-party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trigger Warning Google’s brand safety backlash leapt the pond Wednesday when telco giants AT&T and Verizon both said they will pull advertising from YouTube and the Google Display Network, according to reports. What’s going on? Some see a classic case of negotiating leverage. While Havas UK […]
As EVP of performance marketing for Interpublic Group’s MRM//McCann, it’s in Subu Desaraju’s purview to crack marketing cloud complexities in client deployments. Adobe, Oracle, Salesforce, IBM and Nielsen all built marketing clouds via acquisition, but with these ongoing investments come challenges around data interoperability and overall efficiency across their stacks. Although a number of platforms […]
NewsCred on Wednesday laid off 10% of its staff as it changes its product offering and adds advisory services to its content marketing software. As part of the reorg, NewsCred hired a president and COO, Charles Hough. “We’ve been selling [brands] content marketing platforms, but they need expert services, and someone to hold their hand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of solutions strategy at 84.51°. I read news articles decrying the failures of big data all the time. They usually begin with how the massive amount […]
Dentsu Aegis Network’s Isobar sits on the blurring continuum between agency and consultancy. Launched in 2000 under the name Roundarch as a joint venture between WPP, Deloitte and BroadVision, Isobar used to compete with the “who’s who list of digital agencies,” said co-CEO Jeff Maling. But when WPP and Deloitte exited the investment and Aegis […]
Demand-side platforms are getting snapped up left and right. But DataXu, one of the remaining indies, is planning to stay that way. And it’s hitching its wagon to the in-housing trend. “There’s a lot of interest in having greater transparency and control over programmatic technology,” said Mike Baker, CEO and co-founder of DataXu, which released […]
