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»PwC Digital Services

PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO

PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of the modern chief marketing officer (CMO). “The role of the CMO is changing so much,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “It’s not just messaging anymore, but architecting the... Continue reading »
by Alison Weissbrot // July 21st, 2017 //
»
Gartner’s Magic Quadrant: Digital Agencies Wake Up To Consultancy Threat

Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of... Continue reading »
by Alison Weissbrot // March 24th, 2017 //
»
Where Consultancies Play In The Media-Buying Space

While major change-management consultancies like Deloitte, Accenture and PricewaterhouseCoopers (PwC) have acquired creative and digital design agencies to get closer to the CMO, they’ve haven’t purchased any media-buying agencies. But as these consulting firms move deeper into the digital marketing arena, they’re building media-buying services as well. Here’s how Deloitte, Accenture and PwC are stirring... Continue reading »
by Alison Weissbrot // March 23rd, 2017 //
»
 

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